Case study — Full brand & e-commerce

Skade

An Aspen-based apparel brand. We built the store, the loyalty program that keeps customers coming back, and the AI-generated content behind the current collection — and we're now building the platform for their next chapter.

  • WEBSITE
  • LOYALTY PROGRAM
  • AI BANNER VIDEOS
  • PRODUCT RENDERS
  • SOCIAL & CONTENT
skadewear.com
Skade e-commerce website, full page

The store

A full Shopify build for Skade's apparel line — snowboard hoodies, tees and accessories built around Aspen and mountain culture. Product pages, collections, and the storytelling sections ("Chapters," the Instagram feed, the Residents waitlist) that make the brand feel like more than a shop.

Skade Rewards

A full loyalty program: customers earn points on every purchase, redeem them for discounts, and get early access to drops and a birthday reward. Members manage their balance, redemption, and order history from their own account — every 200 points equals $1 off their next order.

Skade Rewards program landing page — Membership has its benefits
Skade Rewards member dashboard showing current points balance

AI-generated for the new collection

The current t-shirt collection uses AI-generated digital models instead of a traditional photo shoot, plus a set of banner videos built for social and the site.

Skade t-shirt collection page with AI-generated digital models

Lifestyle photography

AI-generated lifestyle photo, Skade Aspen Colorado t-shirt
AI-generated lifestyle photo, Skade wordmark t-shirt
AI-generated lifestyle photo, Skade Born in Aspen t-shirt
AI-generated lifestyle photo, Skade t-shirt in downtown Aspen
AI-generated close-up detail of Skade t-shirt graphic print

Banner videos

In progress — not live yet

What we're building now: Skade Residents

Skade is opening up to outside creators — artists, photographers, tattoo artists, illustrators, filmmakers and explorers who can build their own "Chapter" with Skade instead of just licensing a design once.

We're building the two-sided system behind it:

  • Residents apply, create an account, and upload their designs
  • Skade's team gets notified, reviews each submission, and reaches out to creators they want to work with
  • Accepted residents get their own page inside Skade, built around their designs
  • A resident portal shows real-time sales progress, commission earned, and monthly payouts for everything sold with their designs

Want something like this for your business?

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