Eddy’s Marketplace

A business getting ready to open could not wait weeks for a website.

Eddy’s is a neighborhood coffee bar and marketplace in Aspen, Colorado, with coffee, groceries, fresh grab-and-go food and gifts. The team had a basic Wix page, but needed something much clearer and more useful so people could quickly understand the business, find it and know what was available.

From a starting template to a real customer experience in under 24 hours.

We kept the platform Eddy’s already had instead of slowing the launch down with an unnecessary migration. Then we reorganized the website around the questions a new customer actually has: What is this place? What can I get there? Where is it? When is it open?

• A visual introduction to the coffee bar, marketplace and fresh food
• Clear sections for groceries, grab & go, gifts and gift cards
• Hours, location and contact information that are easy to find
• A mobile-ready experience for customers already walking around Aspen

The right solution was speed and clarity — not more complexity.

Starting again on a different platform would have delayed the business. Working with the existing Wix setup let us focus on what mattered most: helping Eddy’s begin operating with a professional website that customers could understand immediately.

The launch was the first version, not the finish line.

We continue working with Eddy’s as the business grows. The next steps are to add useful features, refine the customer journey and keep making the site more modern without disrupting the simple experience that helped it launch quickly.